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Impact of fake news on social image perceptions and consumers’ behavioral...

Impact of fake news on social image perceptions and consumers’ behavioral intentions Anubhav Mishra, Sridhar Samu Journal of Consumer Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.- This...

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Does consumption values and ascribed responsibility predict attitudes towards...

Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brandsEkta Aggarwal, Anurupa B. Singh, Richa MisraJournal of Consumer Marketing, Vol. ahead-of-print,...

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Testing the effects of moral intensity news frames on consumer boycott intention

Testing the effects of moral intensity news frames on consumer boycott intentionOlivia Stacie-Ann Cleopatra Bravo, Sindy ChapaJournal of Consumer Marketing, Vol. ahead-of-print, No. ahead-of-print,...

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Delving into the behaviour of sharing economy consumers: a literature review

Delving into the behaviour of sharing economy consumers: a literature reviewCecilia Grieco, Chiara PalagoniaJournal of Consumer Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.-The impact of the...

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Self-determination theory and customer revenge behavior: explaining how...

Self-determination theory and customer revenge behavior: explaining how customers regulate their anger and revenge behaviorNasser Shahrasbi, Mina Rohani, Mostafa Purmehdi, Ali Rajabzadeh GhatariJournal...

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Keeping promises in cause-related marketing campaigns: development and...

Keeping promises in cause-related marketing campaigns: development and validation of promised impact evidence scaleParthesh R. Shanbhag, Yogesh Pai P., Murugan Pattusamy, Gururaj Kidiyoor, Nandan...

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The impact of financial and behavioural sunk costs on consumers’ choices

The impact of financial and behavioural sunk costs on consumers’ choicesKármen KovácsJournal of Consumer Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.-The purpose of this paper is to develop...

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Word on the street: apparel-related critical incidents leading to eWOM and...

Word on the street: apparel-related critical incidents leading to eWOM and channel behaviour among millennial and Gen Z consumersAmy Dorie, David LorangerJournal of Consumer Marketing, Vol....

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Social identification theory and the elaboration likelihood model: impact of...

Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluationsRozbeh Madadi, Ivonne...

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A multidimensional lens of environmental consciousness: towards an...

A multidimensional lens of environmental consciousness: towards an environmentally conscious theory of planned behaviorVishal Kumar Laheri, Weng Marc Lim, Purushottam Kumar Arya, Sanjeev KumarJournal...

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Antecedents and consequences of conceptualizing online hyperconnected brand...

Antecedents and consequences of conceptualizing online hyperconnected brand selectionSalman Majeed, Woo Gon KimJournal of Consumer Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.-To influence...

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Geographical indications as a labelling strategy: an empirical investigation...

Geographical indications as a labelling strategy: an empirical investigation of negative bias and its managing conditionsSreejesh S., Minas Kastanakis, Justin PaulJournal of Consumer Marketing, Vol....

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The role of individualism, collectivism, and promotional reward type on...

The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategiesMonika Rawal, Jose Luis Saavedra Torres, Ramin Bagherzadeh, Suchitra Rani,...

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Investigating consumers’ adoption of AI chatbots for apparel shopping

Investigating consumers’ adoption of AI chatbots for apparel shoppingMon Thu Myin, Kittichai WatchravesringkanJournal of Consumer Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.-Driven by...

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Revealing consumer review attitude through online review and website cues

Revealing consumer review attitude through online review and website cuesManoraj Natarajan, Sridevi PeriaiyaJournal of Consumer Marketing, Vol. ahead-of-print, No. ahead-of-print,...

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